Sorry for not posting on here for such a longtime (Over a Month). Although this is our corporate blog it has primarily been written by me, and whenever I attempt to get another employee to post on here the post either gets lost, gets half-done, or only outlined. I have quite a few interesting drafts of posts just sitting in Blogger ready to be completed. We had a front-page newspaper article written about us in the "local" paper out here in Southern California with a circulation size of nearly 200,000. That amount of exposure has increased our brand awareness ten fold, and that in turn has skyrocketed our sales to a never before seen level. We have surpassed our November/December sales (Our busiest time of the year) in only a matter of two weeks with multiple more orders being processed and even more still coming in nearly 2 weeks after the publication date of the article. While the effects of this article have been more than we could have hoped for, but with this increase in sales we have had to cut-back on advertising, blogging, etc. in order to maintain our excellent customer service.
That being said, interacting with our customers and the community in general is an important part of our business. Referred customers continue to make up more and more of our customer base, which allows us to cut back on our advertising efforts and focus completely on our products and community involvement. This is where the wonderful service Twitter comes in. Twitter is similar to blogging, but limits each post (Tweet) to 140 characters. You can have friends, followers, etc. just like on other blogs, MySpace, Facebook, etc. The reason I like Twitter so much is the instant interactivity that allows me to see what everyone is saying in just a few quick glances. They also have tools to track what someone is saying about your brand, your name, etc. so you can be sure to thank happy customers, and turn unhappy customers into happy customers very quickly. Although Reimagine Memories doesn't have it's own Twitter account active yet I pretty much use mine to only take about business and what's going on in and around the office. If you haven't already sign-up for Twitter, and if you already have follow us on Twitter so we can keep in touch:
Tuesday, April 22, 2008
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