Thursday, November 22, 2007

Reimagine Memories By William Edwards: Fine Portraiture

Happy Thanksgiving Everyone,

I hope all of you are having a very relaxing Thanksgiving full of family/friends, football, and lots of food. While I enjoy all of that I am also getting ready for one of the most significant days for Reimagine Memories in our short company's history.

William Meck, the President and Founder of William Edwards: Fine Portraiture, was reading the Daily News Paper the day my article was in it, and decided to contact us. The paper published my personal cellphone number, which at first I was quite concerned about as calls from readers began to pour in. However, luckily William was able to contact me directly, which let us go past just his initial questions of getting his own physical media converted to a discussion about a partnership between our two companies. Bill, as he prefers to be called, is quite well-known in the San Fernando Valley, but even more so in the Antelope Valley where his biggest photography studio resides and where he has been providing high-end professional portraits and photographs for over 20 years. Ironically, Bill actually took one of my childhood photographs, which was so well done that my Mom remembers that he took it to this day and was quite excited to learn this is who we would be partnering with.

Over the past three weeks since the newspaper article was first published, and Bill first contacted me we have done something that I wasn't sure we would be able to accomplish in such a short time frame. We have ironed out a formal partnership agreement right in time for the Thanksgiving Shopping Weekend, which is easily the biggest shopping weekend of the year. William Edwards: Fine Portraiture has operated a booth in the Antelope Valley Mall for quite a while now, and Bill was nice enough to allow us to take over a part of it to market our new joint venture Reimagine Memories By William Edwards: Fine Portraiture. Starting tomorrow morning we will begin this joint venture, which is truly a beneficial partnership for both companies as well as our customers. Reimagine Memories now gains a retail presence along with the association with a very well known brand name, while William Edwards: Fine Portraiture is able to add conversion services that are a natural addition to their product line.

Reimagine Memories will handle every step of the conversion process to ensure that our quality-standards are continued to be met, and that Reimagine Memories By William Edwards: Fine Portraiture customers get exactly the same quality as our past customers have received. William Edwards: Fine Portraiture is going to help us out through promotion and by providing a retail presence along with providing helpful and knowledgeable sales associates. This is the most exciting event in our short history as I mentioned before, and adds another element, a retail presence, to our company's portfolio. While we estimate extremely strong growth of our customer base in the next two months we are more prepared to meet these new customers with more customer service staff and more production staff being added with the ability to bring in more qualified employees if needed. Continued growth is one of our biggest goals, but I know that we can't grow if we don't focus on the customer experience and on providing the same great experience for every single customer no matter how many there are.

As this is our first weekend of this joint venture with William Edwards: Fine Portraiture, and the first partnership for us of this magnitude I am personally being involved from Friday to Sunday at our retail booth in the Antelope Valley Mall. Starting very early tomorrow morning, before 8AM, and continuing throughout the rest of the holiday weekend I will be one of our employees out there. So come out and say hello to me, the rest of the Reimagine Memories gang, and our great new partners William Edwards: Fine Portraiture.

Antelope Valley Mall
1233 Rancho Vista Blvd.
Palmdale, CA 93551
http://www.AV-Mall.com

Have a Safe and Great Holiday Weekend,

-Brad Jashinsky
CEO/CoFounder of
Reimagine Memories
http://www.ReimagineMemories.com

Monday, November 12, 2007

Back In The Headlines

Hi Everyone,

Reimagine Memories has once again infiltrated the pages of the Los Angeles Daily News this year, and this time we have quite a bit more than just a snippet of text written about us. The Daily News has been really great in supporting us, and other local LA area small businesses. They sent out a photographer who took a ton of photographs of the office, and of course the one that got in there of me with one of our trade show banners. They also let us talk a bit about the business including how it got started, where it is at now, and where we see it going in the future. The article was positioned right below the weather section, and was given a small spot on the front-page shout-out advertising that it was on the back of the business section. These two occurrences, specifically the placement near the weather, brought in an incredible number of phone calls and emails.

So many of these emails and phone calls were people congratulating us for getting into the paper, and for thinking of such a service. I was quite blown away by these paragraph or longer emails that were simply telling us great job. It's a great feeling to have your idea validated by so many in the community after a year and a half to get the idea off the ground. We also have gotten quite a few new customers, and have many other interested who are waiting to take a journey into their closets or attics to return with their old physical media that we will reimagine for them. We also are close to a very exciting partnership that I can't wait to get finalized and be able to announce. Until then though thank you to the Daily News for supporting us throughout our start-up journey.

Check Out the Article Online





On a side note, I know I haven't posted too many interesting posts lately, but I do have quite a few posts in the pipeline (Half-written, sort of thought about, and nearly finished) that I will be posting on here in the next week or so. To give you sort of a lame sneak peek here are some of the topics I have been thinking about: Rackspace Hosting Outage (Considered Best in Industry), Google Android Phone Platform, Google Open Social Social Networking Platform, Online Ads and Their Performance, Capital One Doesn't Understand Customer Service, and of course a full round-up of StartUpLA.

-Brad Jashinsky
CEO/CoFounder of
Reimagine Memories
http://www.ReimagineMemories.com